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Kemps milk puts Purple Pride on display

In celebration of the Minnesota Vikings' postseason run, Kemps has released a limited-edition, vanilla-flavored, purple-colored milk.

The "Purple Power" milk hit stores in the state last week.

"As a Minnesota-based company, Kemps is excited to offer such a fun and tasty way to celebrate the team's success and help fans show their support," Rachel Kyllo, a senior vice president for Kemps, said in a news release. "Minnesota is home to hundreds of our local dairy farms and employees, so we know firsthand how passionate the hometown fans are."

The Vikings host the New Orleans Saints in a divisional playoff game on Sunday afternoon at U.S. Bank Stadium.

More than 60 percent of the milk consumed in Minnesota is produced by Kemps. The company sources all of its milk from family farms within 100 miles of its Rochester and Minneapolis production facilities, according to the news release.

Founded in 1914, Kemps, based in St. Paul, markets milk, ice cream and other dairy products.